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There are three elements of a cover design for a book: the front cover, the spine and the back cover. They all play an equally important role in enticing the reader to choose the book. The three elements should flow together seamlessly with an overall balance in color and design.

The design will also need to take into consideration the number of ink colors that will be used to print the cover. Most covers are printed in Four Color Process which allows for use of full color images. If printing costs only allow for one or two colors the design will usually use black or another dark color and a contrasting or complimentary color to create a very effective two-color cover.

An example of a two color cover
The Front Cover

The front cover of a book should peak the curiosity of the reader. What does the cover tell them? It needs to tell them more than just the title of the book and the author's name. The cover should reach out and grab the reader and make them want to read what's inside. To do this the cover should be attractive, well designed and most of all give the reader a glimpse of what's inside.

We offer cover designs using a variety of types of images including photography, graphic elements and custom illustrations. Depending on the type and subject of the book, the target audience and the images available, we will work with you to achieve a design that will sell your book.

   

Wrap-Around Cover

A cover wraps around the book, from the front across the spine to the back cover. A design that uses the same background or design elements on the front, spine, and all or part of the back cover creates a wrap around effect. This design style gives the cover a consistent look and feel.

 

 

An example of a wrap around cover
 

The Book Spine

The spine of the book is an important element of a book's cover design due to the fact that many books are displayed with only the spine showing. The spine of the book should contain the book title in legible font and large at the bottom of the spine but can also proceed and even appear larger than the title if the author name is highly recognizable and will sell the book quicker then the title.

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The Back Cover

The back of the book is the area most readers will turn to to find out more about the book. A short synopsis of the story is a way to give the reader a sneak preview. The back cover is also a great place to put author information, reviews or endorsements and, don't forget your web site address.

You will also want to include your ISBN bar codes where it can be easily scanned at the cash register.

 
 
 
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